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Business Strategy
Luxury Goods Dealerships
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  • Audio Equipment
    - B&O PLAY
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  • Sparkle Roll Luxury World
    - China Headquarter

    Bang & Olufsen (B&O)
    (Approved retailer in the PRC)


    • B&O’s products are well-known for design, functionality and quality, and provide users with amazing audio-visual pleasure.

    • The brand ultimately embodies simple luxury lifestyle with high technology and endless surprise.

    • Each B&O product aims to comprehen-sively fulfill customers’ needs in daily life.

    • B&O, the world famous Danish Royal brand, designs and produces unique products including televisions, audio systems, speakers, telecommunication products and multi-media products.

    B&O PLAY
    (Approved retailer & distributor in the PRC)


    • B&O PLAY, being a product line under the brand B&O, aims to provide top-class audio-visual pleasure to fans of digital life.

    • As the new line of the brand B&O, B&O PLAY inherited the long tradition of B&O – in pursuit of the combination of out-standing design and top-level functions.

    • B&O PLAY annotates the tradition and values of the brand B&O in a brand new way. The product designs perfectly fit into the vivid and dynamic lifestyle of modern people.

    • B&O PLAY product line provides users with pleasure from digital content in an unexpected way, stimulates their sensitive sense of hearing, sight and touch.


     

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