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Business Strategy
Luxury Goods Dealerships
- Automobile Dealerships
 
  • Bentley
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  • Lamborghini
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  • Rolls-Royce
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    - Non-auto Dealerships
    - Others
    Sparkle Roll International Plaza

    Bentley (Beijing)
    • Manufacturer of UK luxury cars and GT cars (regarded as the Royal Family’s vehicle); acquired by Volkswagen Group in 1998

       
    • Brand Uniqueness: prestigious; expensive; enhanced drivers’ experience; excellent performance; ease of control

       
    • 173 worldwide dealers (UK: 28, USA: 41; Asia: 14; Others: 90)

       
    • Price Range：RMB 3.5-7 million
       
     

    Bentley (Tianjin)
    • Distributorship was granted in June 2011
       
    • The Group can sell imported Bentley automobiles and provide aftersales services for brand
       

     

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