The Group is pleased to announce the launch of its first top-tier jewelry brand, Boucheron, following famed participants in the ultra-luxury cars and super deluxe branded watches fields. Boucheron is one of the top ten French high-jewelry brands. With its traditional craftsmanship and fashionable design, Boucheron has always been a great favorite among royals, aristocrats and the celebrities.
Boucheron is famous for their exquisite and versatile jewelry creations that embody current trends as well as a singular, distinctive style, one that emanates harmony, discernment and modernity. Also, the jewelry can always be worn in many different ways.
Perusal to the agreement, the Group is the cohesive partner to develop a network of Boucheron stores in Mainland China. The first flagship store is set to be established in the prime location in Beijing in early 2010.
Sparkle Roll is pleased to announce and welcome our last, but not least new addition to our top-tier branded jewelry family – Royal Asscher Diamond Company (“Royal Asscher”), a renowned European jewelry brand, to assume exclusive distributorship of Royal Asscher in the PRC for a period of 5 years, commencing on 1 April 2011.
Royal Asscher is one of the most prestigious brands in the diamond industry, famous for its patented Royal Asscher Cut, and has, the second time been awarded the privilege of a “Royal” title for another 25 years in 2011.